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4 Ways Google+ Improves the Social Networking Dynamic

4 Ways Google+ Improves the Social Networking DynamicSince its invite-only launch back in June of 2011, Google+ has grown its user base to about 13% of the adult population in the United States. The...

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Your Social Score Doesn’t Matter, Except When It Does

Your Social Score Doesn’t Matter, Except When It DoesIn an attempt to measure whether social media activity is actually “working,” a number of companies have developed social scoring systems. There’s...

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How To Be An Effective Content Curator

How To Be An Effective Content CuratorAs someone who is fairly new to the world of social media, I have spent a great deal of time reading, researching and bookmarking any and all information I find...

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Are You Contributing to the Noise? How Not to Abuse Social Media Marketing

Are You Contributing to the Noise? How Not to Abuse Social Media MarketingWe’re all familiar with the small businesses, musicians or Eddie Entrepreneurs who use their Facebook pages as an endless...

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13 Ways to Demonstrate Authenticity on Facebook

13 Ways to Demonstrate Authenticity on FacebookHow many times have you heard a marketer or social media manager tell you to “be authentic” on social media platforms. We’ve all heard it a billion times,...

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Common Mistakes by Social Media Newbies

Common Mistakes by Social Media NewbiesNo matter the size of your business, it is important to be active on social networking sites, especially Facebook and Twitter. Large companies dedicate entire...

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Facebook Reach – What You Need to Know

Facebook Reach – What You Need to KnowAs a social media marketer, it is essential to know exactly how many people are seeing each of your messages. But you first understand what the Reach metric in...

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Is Facebook Subscribe Replacing Twitter?

Is Facebook Subscribe Replacing Twitter?The biggest names in social media are Facebook and Twitter. Last year, the two were comfortably growing their user bases without much head-to-head competition...

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